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Activision says Call of Duty: Modern Warfare 3 has broken the global sales record for a videogame, grossing $775m (£490m) in its first five days on sale.

The Elder Scrolls V: Skyrim, released soon after, was close behind. Its publisher said it shipped seven million launch units, worth $450m (£320m).

The strong demand offers some respite to retailers in the gaming sector. Earlier this week, the UK’s Game Group cuts its revenue forecast and said sales were down 8.6% on 2010. Modern Warfare 3 beat last year’s release COD: Black Ops, which grossed $650m (£412m) worldwide over its first five days. Modern Warfare 2 earned $550m (£350m) over a similar period the previous year.
Modern Warfare 3 is the first title in two years to be developed by Infinity Ward, the creator of the Call of Duty series. It follows on from events in Modern Warfare 2. Players take on the role of special forces resisting a Russian invasion of the United States and Europe.

However, while revenues were up on last year, the number of copies sold has remained static.

John Pinder, managing director of market analysis firm Gfk Chart-Track, said a lack of discounting this year had boosted gross takings;

“In terms of the number of units sold, it’s pretty much the same as last year’s version. Given the fact that people have less money in their pockets and are spending less due, in part, to fears about the economy, to achieve the same numbers of copies sold is quite a feat.”

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Full Story & Source: BBC News | Technology

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This is long, but well worth watching.

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Infinity Ward and Sledgehammer Games are joined by Beachhead Studio in this behind-the-scenes multiplayer video for Call of Duty: Modern Warfare 3. Learn how MW3 enables you to easily connect with your Facebook friends while you’re playing, without having to leave your console. ELITE enhances your social experience by providing free tools that help you form, join, and organize clans. In addition to competing with your friends and leveling up your clan, ELITE provides you with tools to improve your skills and opportunities to compete for real world prizing.

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